Tehelka: See Red

From Tehelka Magazine, Vol 6, Issue 27, Dated July 11, 2009

“Green marketing hides a deceptive psychology at the consumer’s expense”, says Tehelka (Vol 6, Issue 27, Dated July 11, 2009) This critical piece opens with the following observation:

“On the back cover of environmental lifestyle magazines in the US, General Motors (GM) often advertised a bright green ‘gas-friendly to gas-free’ campaign for Chevy. The advertisements displayed a big heart-shaped green leaf set against a forest backdrop. The brand, it seemed, was clean and ‘green’.” [Read it here]

Now take a look at the back cover of this Tehelka issue.

Tehelka Magazine Back Cover, Vol 6, Issue 27, Dated July 11, 2009